Google have rolled out a new variation of their search engine - it is
called Google Panda (or Google Farmer in some reports). This follows the
2009 changes (Google Caffeine) and 2010 (Google Instant). The new
changes to the Google Algorithm have been only rolled out in USA to date
but will impact on New Zealand websites soon. Initial reports from USA
suggest that 10-15% of websites have seen their Google ranking fall
dramatically. So if your website is reliant on organic Google search
engine traffic, then you should read all this article.
http://www.website-consultant.co.nz/Website+Articles/Google+Panda+-+will+it+affect+your+ranking.html
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